6 October 2014: GainingEdge’s China team member, Alicia Yao Hong, General Manager of IME Consulting Co., Ltd, Beijing, has been elected to SITE’s – Society of Incentive Travel Excellence – International Board.
Making the announcement, SITE President 2015, Rhonda Brewer commented, “SITE is extremely fortunate to have such a strong group of industry leaders to help drive the success of our association. I enthusiastically look forward to working with the hard working group of people that will serve on this board.”
GainingEdge CEO Gary Grimmer received the news enthusiastically and congratulated Alicia Yao Hong on her appointment: “Alicia’s role in this international body speaks volumes of her capabilities. Besides playing a key role in China for our clients, and running IME Consulting in Beijing, Alicia is also Deputy Secretary General of China MICE Committee. GainingEdge is proud to have her on our team.”
Alicia’s appointment will commence on 1 January 2015 for a service term of three years. As a board member, she will be SITE’s key contact for Chinese incentive travel and business event buyers who want to learn about professionalising their incentive travel business.
Through her various leadership positions held in the different sectors of the meeting industry in China, Alicia has a strong understanding of the global and multicultural business environment of SITE and the values, needs and expectation of the members. “I promise to bring more energy to SITE by working together with the global Board directors and I look forward to joining the team and contribute to the success of incentive travel through my involvement,” added Alicia.
Alicia is also an active member of ICCA China Committee. Currently Alicia and her team are the China sales representative for the South Africa National Convention Bureau. She also looks after GainingEdge’s interests in China P.R.
博悦咨询（北京）有限公司IME Consulting Co.，Ltd正式成为南非会议局(SANCB)中国市场推广顾问。
2013年的九月起，我公司总经理姚红女士作为TAO欧洲之路在中国的代表。 凭借30多年在国际会奖市场丰富的工作经验，姚红女士是中国领先的会奖专家之一。在成立她自己的公司之前，姚红女士作为国旅国际会议展览有限公司（CITS International M.I.C.E. Co., Led.）的副总经理，在很大程度上影响并改善了中国会奖旅游市场的发展，无论是在出境还是入境方面。 作为一名资深的会奖专业人士，姚红女士享有遍布全世界会奖市场的联系网络。她不仅是MPI, PCMA 以及ICCA等国际会议及专业会议管理者协会的会员，还是国际奖励旅游管理者协会（SITE）中国分会副主席。 姚红女士在咨询，营销以及业务拓展方面大力支持TAO欧洲之路在中国会奖市场的发展。帮助TAO更快地了解中国市场，中国会奖管理不同的方法和习惯，如何让TAO接受文化差异和不同的习俗在管理中国会奖活动中代来的挑战。
As the China representative of Let’s Go Malta Group, IME Consulting Co.Ltd work together with China Cultural Media Group and organize the China- Malta Cultural Media Forum on World Heritage Conservation and Development on Sept 19 and media report inspection will be held during Sept17-22.
Recently, Mr. Michael Zammit-tabona, the Chairman of Let’s Go Malt Group and Mr. Andre Farrugia , the general manager of Let’s Go Malt Group came to Beijing and had a visit to China Cultural Media Group and had a meeting with President Liu Cheng Xuan, as well as CCTV, BTV, China Daily , China Culture Newspaper reporters and special program hosts as well as film investors from China Film Financial Club.
Both side had a good time to know each company and went all the details on the forum concept and topics as well as speakers. With the sincere support from each party and country government, we foresee the forum in Malta will be a successful one.
Introduction of China- Malta Cultural Media Forum on World Heritage Conservation and Development
In order to strengthen cultural exchanges and cooperation between China and Malta, in particular to strengthen the exchange of ideas and dialogue, “Mind Intercommunication Dialogue” will be held on September 19, 2014 in Valletta, the capital of Malta, with the support of Malta Ministry of Tourism and organized by both the Ministry of Tourism, Malta and Chinese Culture Media Group Limited. The theme of the Dialogue is the World Heritage conservation and development. By the invitation of the Ministry of Tourism of Malta, Chinese Culture Media Group which is under the direct leadership of the Ministry of Chinese Culture will bring about 20 to 30 senior Chinese mainstream media reporters, photographers and television reporters, cultural scholars to Malta to attend the Dialogue. And after the Dialogue, a seven days site inspection of in-depth coverage, thematic television filming, shooting photographs, writing by senior reporters for Malta sentiment experience, on its historical and cultural introduction, experience and practice of the conservation and development of its World Heritage.
As Malta located in the Western Hemisphere, it is the window of Commonwealth countries in Europe. With the unique history and culture, it has a long history of friendly and cooperative relations with China and it has important strategic significance for China at the very potential of cultural cooperation, particularly tourism on cultural exchange and cultural industry. There is a great potential for both countries on trading and economic cooperation. After China has been a deepening economic reform, the relationship between the two countries has ushered into win-win cooperation. Deep mutual trusts between the two countries in the political sphere expanded the economic and trade cooperation, strengthen the cultural exchanges. Communication and understanding between the peoples of the two countries are highly requested.
1) China and Malta Culture Media Forum
The theme of the Dialogue: The World Heritage Conservation and Development.
2) Chinese media Malta coverage report
Supported by: China Ministry of Culture
Main Host: Malta Ministry of Tourism、China Culture Media Group Limited、Malta and China Culture Center
Organizer: China Foreign Culture Communication Center Of China Culture Media Group、IME Consulting Co., Ltd.、Let's Go Malta Tourism Group
The event will be organized through the perspective of culture media and create an innovative environment of cultural exchange between China and Malta, through the media, human perspective to show the Chinese more exciting Malta, specially with more in-depth introduction to the Chinese on Malta experience of Cultural Heritage Protection and Development. Chinese media elite and Malta media elite will have a face to face communication and discussion to play culture media responsibilities and obligations of both countries in cultural transmission, thus promoting the tourism on cultural and business exchanges between the two countries.
IME Consulting Co., Ltd has the honnor to win the bidding with Innovision London and will be the project manager for logistic work for THE GREAT FESTIVAL OF CREATIVITY in Hong Kong and Shanghai. It is not the first time for IME professionals to do the festival event management. IME professionals are the major player in the creative team and project management of Beijing New Year Down Counting Celebration inside Temple of Heave in 2011 with over 3000 people. We are very excited to be able to work with Innovision on such unique big projects in China. Please see bellow information on The GREAT Festival of Creativity
The GREAT Festival of Creativity aims to inspire, stimulate and fascinate. It does this by providing a platform for original thinking and fresh insights that are commercially relevant and can be actioned in businesses large or small.
The second of three GREAT Festivals, Hong Kong will offer an exclusive view of all that’s best in fashion, design, luxury, technology, education, food, drink and above all creativity.
Presented by the thought-leaders, subject experts and business individuals our invited audience will be offered a unique programme of intimate masterclasses, example-rich presentations, well-organised networking sessions and, above all, direct access to proven creative thinkers who drive their business forward with imagination, innovation and flair.
Hong Kong is a unique meeting place for East and West, blending Chinese heritage and high-tech modernity. Home to more than one hundred local create-preneurs and providing a stage for creative happenings, PMQ has been chosen as the venue for the GREAT Festival 2014. An important heritage site, located at the heart of central Hong Kong, PMQ serves as a platform for local and global collaboration and exchange.
Now a creative design hub, having undergone extensive restoration, the 1933 Shanghai has been chosen as the venue for the GREAT Festival. With its art deco style comprising concrete, glass and steel, this heritage building is a space where innovation, creativity and exploration will merge for the first of the GREAT Festivals in 2015.
The GREAT Festival of Creativity is a rare gathering of creative and commercial intelligence. A chance for you to meet people, who use their imagination to create more and better business across the world. Your chance to talk with them, exchange ideas, gain insights and develop contacts, that will help us all build a more successful future.
五月，我公司总经理姚红以中国会奖专业委员会副秘书长的身份，率中国买家团参加了在德国法兰克福国际会议及奖励旅游展（IMEX），并与TAO共同策划并主办了首届中国会奖论坛（China MICE Forum），此次论坛为来自中国的会奖专业买家第一次在欧洲提供了直接与欧洲会奖产业从业者面对面交流的平台与契机。五十余名来自中国和欧洲各地的会奖专业人士参与了本次在绿地铂骊酒店举办的论坛。来自国内数家大型MICE企业，中国国旅会展公司、中青旅会展公司的负责人，来自微软，平安银行，观致汽车的企业买家讲演人，以及TAO欧洲之路的代表和德国会展局的官员都在会上做了精彩的发言。此次论坛也为中国与欧洲会展行业架设了良好的纽带与相互认识和交流的契机与平台。会间，Drum Café为来宾们带来了惊喜又精彩的打击乐演出。中国会奖论坛将成为每年法兰克福IMEX展上的常设活动。