The South Africa National Convention Bureau Takes the IT&CM China Exhibition for the First Time according to ICCA rankings, South Africa has risen to become the premier MICE travel destination within the African continent since 2013. With popularity and reputation improved greatly, South Africa has consolidated its position as a top African MICE travel destination. Furthermore, two cities in South Africa-Durban and Cape Town—are among the top 100 cities of MICE travel destinations.

The South Africa National Convention Bureau was established in 2012 with the aim of positioning South Africa as a premier MICE travel destination and developing it towards the target. Up till now, the bureau has brought in a number of large-scale events and conventions with global reach, which have significantly improve South Africa’s international reputation while promoting the nation’s economy development. 

The China Representative Office of the South Africa National Convention Bureau will represent its headquarter to participate in IT&CM China Exhibition held in Shanghai from March 21st to 23rd in 2017, bringing the latest South Africa MICE products introduction and the Bureau’s supporting policies for China MICE activities to South Africa.

Olivia Jia, the Chinese representative of the South Africa National Convention Bureau, will discuss business with a number of MICE customers at Exhibition Stand B6 in Shanghai International Sourcing Conference and Exhibition Center and then hold luncheons from March 21 st to 23 rd,2017.

Since 2014, IME Consulting (Beijing) Co., Ltd. has become the representative company for the South Africa National Convention Bureau, working hard to develop exhibitions and events as well as corporate terminal customers, which brings a lot of high-quality Chinese business travel groups with member number growing from 1000 to 8000.