Alicia Yao, Managing Director of IME Consulting Co., Ltd received "China MICE Hall of Figures" Award

After more than a decade of development, meeting and incentive travel, as a new form of industry, is becoming more and more important in China's social and economic development. The achievement of the meeting and incentive travel industry cannot be separated from the joint efforts of some prominent promoters who are brave and unswerving in their efforts to contribute to the development and improvement of this industry from different perspectives. They write books, Establish relevant institutions and industry norms, or organize industry development activities, to carry out publicity and promotion and industry training. In recognition of those who made outstanding contributions to the development of China's conference and incentive travel industry, they encouraged more participants to make greater contribution to the development of the industry. The China Conference Industry Conference (CMIC) Joint International Conference on Conferences (ICCA) (CMIHF) and held the first of industry figures selection ceremony on October 22, 2017 at the Tenth China Conference Industry Convention (CMIC2017) held in Beijing Yanqihu International Convention and Exhibition Center.

Alicia Yao, Managing Director of IME Consulting Co., Ltd received "China MICE Hall of Figures" Award. 【Contribution Speech on Alicia Yao】

"Make the impossible possible" as a prize of innovative tourism beliefs, Ms. Yao Hong, Managing Director of IME Consulting Co., Ltd., has been focusing on the innovation and development of meeting and incentive as well as conference management industry for 20 years.

She believe It is never too old to learn and dedicated her professional practice on the innovative design into the specific products for meeting and incentive industry. In order to enhance the international image of China's MICE industry, she actively cooperates with international trade associations such as SITE, ICCA, MPI, IAPCO and PCMA-ICESAP to introduce professional training and certification according to market demand. In order to improve the industry management of China MICE Committee, she actively participates in the management of the association and unselfishly shares the resources and professional knowledge of her international and domestic industries with young people.

In order to enhance the quality of conference management, to prevent the vicious price competition and protect the healthy development of the industry, and guide the practitioners to extend to the high end of the value chain, She actively promoted the group standard of "Evaluation Specification of Conference, Incentive and Event Service Agency" in the industry, which also became the first standard for conference and event agency accreditation in China and meet both domestic and international standard. It sets the international influence of China's conference service standards. To establish the belief of Chinese service standard is also the international service standard, she is once again standing on the starting line to be the leader in China's meeting and incentive industry in line with all Chinese meeting and incentive professionals.
She continuously have the voice of China's MICE industry in various international organizations, making an important contribution for expanding the influence of China as an international tourism destination. Ms. Alicia Yao also actively promoted the professionals trainings and made her contribution to the development of China's MICE industry to a higher level.